Pricing

What you pay depends on what you sell.

Trading here is free. Buyers never pay a fee — not a percentage, not a markup, nothing. Sellers pay a commission when a deal closes, and the cabinet you run the business in is a subscription. That's the whole of it.

To buy

€0

Browse, request, negotiate, close. No fee at any point.

To sell

1%

Per closed deal, minimum €50. Nothing on deals that fall through.

To run it all

€99/mo

Shipments, documents, catalog, AI. Optional, and the same price either way.

Work out your own number

Most pricing pages ask you to guess. Yours depends on two things you already know — how much stock you move and in how many deals. Move the sliders.

€30,000

€0€250,000+

4deals a month

120+
Typical cases:

What that costs you a month

Free

Commission only

€300

Pro

€99 subscription + commission

€399

Pro Unlimited

€299 subscription, no commission

€299

At €30,000 a month you'd pay €300 in commission on the free tier. Pro Unlimited costs less than Pro plus commission, and the cabinet comes with it.

Commission is charged per deal, so the €50 minimum matters: five deals of €2,000 cost more than one deal of €10,000. All figures exclude VAT.

Three ways in

There's no buyer plan and no seller plan — the same company buys one month and sells the next. What you pay follows what you do, not who you are today.

Free

Everyone starts here. Plenty of people never need anything else.

€0

No card, no time limit

  • Browse every listing, priced for your country
  • List your own stock — in bond or duty-paid
  • Post requests, receive quotes
  • Message counterparties and close deals
  • Excise calculator across 27 EU markets
  • Buying costs nothing, ever
Open the market

Selling: 1%, min €50

Pro

For the company that runs its shipments here, not in a spreadsheet.

€99/mo

€1,188 a year at this rate

  • Everything in Free
  • Shipments — stages, plan against actual, EMCS deadlines
  • Document AI — invoices and e-ADs read into line items
  • Catalog, suppliers, purchase history
  • WG Assistant, answering on your own numbers
  • Landed cost, duty and margin across 27 markets
  • Alerts on rate changes and margins at risk
  • Reports and branded proposals
Start with Pro

Selling: 1%, min €50

Pro Unlimited

Pro with the meter switched off. However much you sell, this is the number.

€299/mo

€3,588 a year at this rate

  • Everything in Pro
  • No commission on your sales
  • Priority placement for your listings
  • Dedicated support
  • Pays for itself above roughly €20,000 of monthly sales
Choose Unlimited

Selling: nothing

Why the buyer pays nothing

1%

of the deal value, charged to the selling side, minimum €50

A buyer's fee is a tax on the side of the market that's hardest to build. A seller has stock that has to move and a reason to be here; a buyer owes you nothing and leaves at the first excuse. Charge them and you get a thinner market, which is worse for the sellers too.

There's a plainer reason as well. Payment runs directly between the two companies, against the sale contract concluded on the platform — we don't hold the money. We're not insuring the buyer's payment, so we don't charge them as though we were.

The seller's side is different: they're getting access to demand and a price for stock that was sitting still. That's worth one percent, and nothing at all until the deal actually closes.

Deal valueFree or ProPro UnlimitedBuyer
€3,000€50 — the minimum€0€0
€10,000€100€0€0
€30,000€300€0€0
€100,000€1,000€0€0

Charged once per deal, when both sides confirm it. No listing fee, no monthly minimum, nothing owed on a deal that didn't happen. Prices and commission exclude VAT.

What the subscription buys

The market is a place to trade. The cabinet is where a trade turns into a shipment that clears on time with the right duty paid.

FreeProUnlimited
Browse and buyYesYesYes
List stock, receive offersYesYesYes
Requests and quotesYesYesYes
Excise calculator, 27 marketsYesYesYes
Landed cost and margin, savedYesYes
Shipments: plan against actualYesYes
Document AI: invoices, e-ADsYesYes
Catalog, suppliers, historyYesYes
WG Assistant on your dataYesYes
Alerts and margin watchYesYes
Commission on your sales1%, min €501%, min €50None
Priority placementYes

Questions

Do buyers really pay nothing?

Nothing on the trade itself. Browsing, requesting quotes, negotiating and closing a purchase are free, and no fee is added to the price you agree with the seller. If you later want to run your shipments, documents and landed-cost work inside WineGate, that's the Pro subscription — optional, and priced the same whether you buy or sell.

Can I sell without a subscription?

Yes. List as much stock as you like on the free tier and pay 1%, minimum €50, only when a deal closes. A subscription buys you the cabinet, not the right to trade.

Why is there a €50 minimum, and how does it work across several deals?

A small deal takes the same checks, support and paperwork as a large one. Below roughly €5,000 the percentage stops covering the cost of handling the trade properly.

It applies per deal, not per month — so five deals of €2,000 carry €250 in total, while one deal of €10,000 carries €100. The estimator above accounts for that; it's worth a look if you sell in small parcels.

When does Pro Unlimited start paying for itself?

At about €20,000 of monthly sales. Unlimited costs €200 more than Pro, and €200 is 1% of €20,000 — below that turnover Pro plus commission is cheaper, above it the upgrade is. Small parcels shift the line lower, because the €50 minimum bites sooner.

It also works as a ceiling: at €200,000 of monthly sales the commission would be €2,000, and Unlimited is still €299.

Do you hold the money during a deal?

No. The buyer pays the seller directly, against the sale contract concluded on the platform. We are not a payment institution and we don't sit between the two companies' bank accounts.

That's also why buyers pay us nothing — we're not insuring the transaction, so we don't charge for insurance we aren't providing.

Can I switch plans or cancel?

At any time, from the billing screen in the app. Annual plans run to the end of the period you've paid for; monthly plans stop at the end of the current month. Your data stays yours either way, and you can keep trading on the free tier afterwards.

Is VAT included?

No — every figure here excludes VAT. It's added where your country of registration requires it, and a valid VAT number triggers the reverse charge automatically at checkout.

Start on the free tier

No card, no trial clock counting down. Look at what's listed, price a lot against your own market, and decide from there.